On May 1st, 2026, one of the most anticipated spring events in the Oltrepò Pavese returns: Varzi in Fiera 2026, now in its 29th edition, will bring the historic village of Varzi to life with a full day dedicated to local products, rural culture, livestock exhibitions and the promotion of the territory.

Organised by the Nuova Pro Loco Varzi with the support of the Comune di Varzi, the event is much more than a traditional country fair. It is a celebration of identity and community, showcasing the agricultural, artisanal and gastronomic heritage of the Lombardy Apennines.

Throughout the day, Varzi’s medieval centre will turn into an open-air experiential route through historic streets, squares and courtyards.

Local Market and Typical Products of Oltrepò Pavese

The spotlight will be on local agri-food and artisanal excellence, with stalls offering tastings and direct sales of traditional products from Oltrepò Pavese. Visitors will have the opportunity to meet producers and artisans and discover authentic regional flavours.

Livestock Exhibition and Equestrian Shows

Rural tradition will take centre stage with animals on display, parades of carriages and horsemen, and equestrian performances. A highlight for families and a tribute to Varzi’s agricultural roots.

Traditional Food Area

The food area, managed by the Nuova Pro Loco, will serve authentic local dishes, offering visitors a true taste of Varzi’s culinary heritage in the heart of the village.

Folk Music and Popular Traditions

Traditional music performances will accompany visitors along the historic streets, creating a lively and engaging atmosphere throughout the day.

Open Churches and Historic Landmarks

On the occasion of the fair, churches and historic monuments will be open to visitors, including the evocative Torre Malaspina, also known as the Witches’ Tower, with dedicated guided tours.

Activities for Families and Children

Varzi in Fiera is a family-friendly event, featuring a children’s area with traditional games, creative activities, face painting and pony riding experiences.

Varzi in Fiera is one of the most important spring events in the Province of Pavia, enhancing the historical and cultural heritage of one of the most charming villages in the Lombardy Apennines. Varzi is part of the prestigious network I Borghi più belli d'Italia, a recognition that confirms its architectural and landscape value.

“Wise and wonderful” are not just words, but the emotions that accompany visitors each year through the village streets, among authentic flavours, meaningful encounters and the unique atmosphere that only Varzi can offer.

• Date: Friday, May 1st, 2026

• Location: Historic centre of Varzi (Province of Pavia)

• Admission: Free

• Organised by: Nuova Pro Loco Varzi with the patronage of the Comune di Varzi

For those looking to spend a day immersed in nature, traditions and gastronomy, Varzi in Fiera 2026 is the perfect opportunity to discover – or rediscover – the authentic soul of Oltrepò Pavese.

Photo: Giorgio Pietrella

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