In the heart of Oltrepò Pavese, one of Italy’s most renowned wine-growing areas for Pinot Noir production, “50 Shades of Pinot Noir” returns as a leading wine event dedicated to celebrating the territory’s signature grape variety. The seventh edition will take place on 10 and 11 October 2026 in Voghera, introducing important new features and an increasingly developed format designed to attract wine enthusiasts, tourists and industry professionals.

The new venue is one of the distinctive features of the 2026 edition: the Ridotto of the Teatro Valentino Garavani will become the heart of the event, alongside a series of activities taking place along Via Emilia. This strategic choice strengthens the connection between the event and the city, turning Voghera into a lively setting where wine meets art, culture and gastronomy.

“50 Shades of Pinot Noir” is more than a wine tasting event. It is an immersive experience designed to tell the story and identity of Oltrepò Pavese. The programme includes themed Pinot Noir tastings, tasting stands featuring selected producers and presentations of new labels, offering an overview of the different interpretations of this noble grape variety. It is an opportunity to discover local excellence and explore the characteristics of one of Lombardy’s most representative wines.

Among the highlights for visitors and for the promotion of the area, “50 Literary Shades of Pinot Noir” also returns for its second edition. The project brings together the language of wine and culture through meetings with authors, book presentations and moments of discussion. This format enriches the overall experience and appeals to an increasingly diverse audience interested in cross-disciplinary content, where wine becomes a story, an expression of identity and a means of cultural connection.

From a tourism promotion perspective, the event continues to represent an important opportunity for Oltrepò Pavese. “50 Shades of Pinot Noir” helps strengthen the area’s position on the Italian wine tourism map, highlighting Pinot Noir as one of its distinctive and attractive features. The event’s continued growth demonstrates the territory’s ability to work together and develop an integrated tourism offer combining production quality, hospitality and culture.

Taking part in the event means enjoying a complete experience of wine, territory and local traditions in the authentic setting of Oltrepò Pavese. It is an opportunity for anyone interested in wine events in Lombardy, Pinot Noir tastings and quality food and wine tourism.

The event will take place in Voghera on 10 and 11 October 2026, offering visitors the chance to discover the many expressions of Pinot Noir and embark on a journey through flavours, culture and the identity of Oltrepò Pavese.

Contact:
eventi@mtvlombardia.com
Tel./WhatsApp: +39 340 9546271

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